Giving Tuesday 2021 was a new record in generosity in the Czech Republic


Hundreds of millions of people from all over the world came together and did good. A naive idea? Not at all! World Day of Generosity and Good Deeds, known as Giving Tuesday, is celebrated each year on the first Tuesday after Thanksgiving and as a counterpoint to the shopping frenzy on Black Friday. This year, it was on Tuesday, November 30 and absolutely everyone could attend.

In the Czech Republic, this day has been covered by the Association of Social Responsibility since 2016. Within six years, the Czechs had donated more than 270 million crowns as part of Giving Tuesday and performed countless good deeds. This year, thanks to 224 registered calls in the Czech Republic, more than 95 million crowns (CZK) were raised for charitable projects within the campaign, which is a record so far.

As a sign of good deeds, some of Prague’s sights also shone in the colors of Giving Tuesday on 30 November. In addition to the traditional lighting of the Petrin Tower, the people of Prague also saw a giant heart in the building of the National Theater. The National Theater itself represents one of the largest collections in the history of the Czech nation.

According to a research, Czechs like to help others

The results of Ipsos’ current research on donations have confirmed that Czechs, as a nation, have nothing to be ashamed of. Helping others is important for nine out of ten people, and that number is increasing from year to year. Four out of ten Czechs have sent money to charity in 2020. They were most often aimed at supporting children (55% of them), disabled people (43%) or animals (42%). As for the amount of the contribution, people most often donated up to five hundred crowns a year.

This year’s Giving Tuesday partners were Albatros Media, CEPS, Google, LIDL Czech Republic and CEZ Group. The market and public opinion research partner is the research agency Ipsos and the international organization Social Impact Alliance.


Some examples of a good practice

Albatros Media publishing donated books to schools

Part of the corporate culture of Albatros Media is the development of the individual and the whole society. For the sixth year in a row, the Albatros Foundation has been supporting the education of socially disadvantaged children in the amount of CZK 10,000,000. As part of Giving Tuesday, they are donating books worth CZK 140,000 to schools this year and will help children learn through their project.

Most generous public collection by LIDL Czech Republic

Srdce dětem collection has become the most generous public collection within Giving Tuesday 2021. LIDL managed to raise CZK 41,570,450 for seriously ill children and increased the amount to an incredible CZK 43,000,000! Proceeds from the collection will be used to purchase equipment, medical devices, medicines and other necessities for seriously ill children.

Most generous employee collection by CEZ Group

Project “We fulfill Wishes, We Think of Others” has become the most generous employee collection within Giving Tuesday 2021. CEZ Group employees nominated a total of 109 people who found themselves in a difficult life situation. In the course of six weeks, they managed to raise over 3.4 million crowns for them. CEZ Foundation subsequently doubled this amount and increased it to the final 6.95 million crowns.

Donation program by CEPS

Company CEPS opened a special CEPS Generous Days on the occasion of Giving Tuesday. It’s a special donor program. From all the registered calls that applied to Giving Tuesday 2021 and met the selection criteria, 10 projects were selected and forwarded to the CEPS employee voting. Based on the voting of employees, 3 projects received a financial donation of CZK 150,000.